US-based business planning software Unicorn o9 Solutions aims to accelerate growth in India


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When the first public webpage was launched on August 6, 1991 by Berners-Lee, no one ever thought that the Internet would be considered a basic right in some countries. The reason is pretty obvious, now we eat, live and breathe the internet. As far as business is concerned, at the time, the idea of ​​using the Internet to develop their activities had not yet been sown. However, most businesses now rely on the Internet to stay afloat and serve customers.

o9 solutions

(Left to right) Sanjiv Sidhu, President and Co-Founder and Chakri Gottemukkala, Co-Founder, CEO, o9 solutions

While it is true that the internet has revived many businesses, the lack of forecasting of demand, disorderly supply chain management and poor business planning solutions have caused manufacturers to lose their grip on the market. in this era of fierce competition.

Understanding the importance of integrated business planning and the urgent need for digitalization, two Indo-American software engineers, Sanjiv Sidhu and Chakri Gottemukkala, founded o9 Solutions in 2009. The company recently joined the prestigious Unicorn club this year. after receiving a minority stake. $ 100 million investment from KKR.

In an interaction with Entrepreneur India, Chakri Gottemukkala, CEO and Co-Founder, o9 solutions shares his journey and what the plans are for India.

Strong desire to create great value for customers and employees

In the past, Gottemukkala has said that when he founded o9 Solutions with his co-founder Sidhu, supply chains were complex, markets dynamic, and the value proposition of optimizing and orchestrating them was a top priority. .

According to Gottemukkala, their long tenure at i2 Technologies made them aware of the issues faced by global companies and helped them gain knowledge about various industries and their planning processes. He said they had access to advanced technologies such as artificial intelligence (AI), machine learning, cloud system and deep analytics, among others, to create a future-proof platform. time.

“We could design a future-ready platform that integrates all of these technologies as an intrinsic design construct and not as a fancy ‘bolt-on’,” said Gottemukkala.

However, the main reason for starting the business was to provide “great value” to their customers and employees.

How do o9 solutions help manufacturers?

o9 Solutions is an AI platform that powers digital transformations of integrated planning and operations across global businesses across a variety of manufacturing and retail verticals. The company, with its proprietary AI platform, provides demand forecasting, business planning, supply chain planning, and integrated business planning.

The company brings together graphical modeling, big data analysis, advanced algorithms for forecasting, supply-demand matching, scenario planning, digital engagement portals and easy-to-use interfaces for customers, suppliers, internal operations and cloud-based delivery all in one platform, helping businesses accelerate and shape the digital future of their business models and planning processes.

“The o9 AI platform can upgrade your revenue planning to a digital platform that allows channels, regional sales management, sales operations, finance and product marketing to collaborate. , plan and align with plans, forecasts, initiatives and resources to optimize revenue and margins. Gottemukkala added.

Retail, Consumer Goods, Consumer Electronics, Industrial Manufacturing, Oil & Gas, and Pharmaceuticals are among the various industries where the o9 Solutions platform is used.

Growing footprint in India

The company has been established in India since its creation in 2009 with a significant number of talents in product development, design and management. However, the US-based company started acquiring customers in India and around the world in 2014.

“We have a limited but extremely reputable set of clients in India from some of the most respected industry groups,” Gottemukkala added.

The company in India works with Asian Paints, a company with a turnover of INR 19,350 crore, and some companies in the Tata group and the Aditya Birla group.
It recently partnered with Future Group to deploy its next-generation platforms to improve their supply chain. Their platform will support the 1,500 Future Group stores (acquired by RRVL) in 450 cities.

Understanding the enormous market potential of the country, the company wishes to get closer to India.

“Considering India’s growth plans and some initiatives such as ‘Make in India’, we are very optimistic towards Indian companies and are actively working to acquire more clients here as well,” added Gottemukkala.

The company raised $ 100 million from global investment firm KKR in June of this year. Gottemukkala said this new investment will help the company accelerate its growth across the world, including India. The company currently has 300 people working in India and plans to hire more in the coming month.

“India is also where we hire world-class development and consulting talent. Over the past year, our team in India has grown by almost 100%. We have hired about 100 new hires, even in the midst of the pandemic. We will continue to hire both experienced professionals and newcomers from IITs, IIMs and other leading institutions, ”said Gottemukkala.

“We have been associated with reputable Indian companies over the past few years and see many opportunities to bring the best planning processes and technologies to our major Indian and Asian clients who themselves compete in the global space.” , Sidhu said during the KKR investment.

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