Is Instagram Worth It? Could you spend half of your Social media budget on Facebook and the other half on YouTube and LinkedIn? Would Pinterest work for you? These kinds of questions plague small businesses as well as marketing teams.
Here are our top 5 social media sites you should worry about in 2022 to help you decide which social media platforms are right for your brand this year.
Founded in 2010, Instagram is home to influencers, brands, bloggers, small business owners, friends and everyone in between. There is no doubt that a significant segment of your audience is spending time on the platform.
Instagram has become a popular social media platform among teens and young adults, especially in the United States. Instagram usage slowly declines with age but remains constant for both men and women, so if your customers are under 40, you can’t ignore it.
A consistent theme will help you stand out on Instagram when using beautiful images, stunning visuals, unique designs, selfie-style videos, and videos that speak directly to your audience.
You need to prioritize Instagram if your target audience is under 40, run an ecommerce business, or run a lifestyle business, you need to prioritize Instagram.
Youtube is currently the second most popular search engine in the world after Google, its parent company. You should use this social media platform if your business can benefit from video tutorials and walkthroughs, visual educational content, product reviews and interviews, etc.
73% of American adults use YouTube regularly, with a high concentration of people between the ages of 15 and 34. Among both men and women, YouTube is widely used and its popularity is increasing with increasing income and education.
YouTube works best with video content. With this platform, you can use both long and short video content on this platform. It would help if you made it a priority to keep your viewers’ attention throughout your video, whether you were teaching them new marketing tactics or video game streaming. If you are representing a physical product, you may also want to consider unboxing videos and âwith meâ content that allows viewers to follow you as you travel the world. Plus, partnering with YouTube influencers who are enthusiastic about your mission might help you test the waters before launching a YouTube channel.
In your case Youtube should be prioritized if: Your target audience is under 50 and consuming video content for educational or entertainment purposes.
Over 2.5 billion people use Facebook every month, making it the largest social network in the world. Despite almost guaranteed use by some of your audience, it has developed a somewhat negative reputation among younger users who are looking to other alternatives.
You may also want to consider being on Facebook if you regularly share news, videos, and graphics that are relevant to your industry, especially if your primary audience is over 30. To bring customers or community members together in one place online, you can also use Facebook. groups. While Facebook groups don’t advertise, they can help create conversations.
Sixty-eight percent of American adults use Facebook, and five percent log on multiple times a day. Users tend to become more and more active as they get older (especially those over 40).
Your content is more likely to go viral on Facebook if it’s interesting, engaging, or even polarizing. To attract an audience, use short videos, eye-catching images, and eye-catching titles. You should use interactive content and conversation starters for Facebook groups. Think about polls and live broadcasts.
Facebook should be your first choice if you want to attract a larger audience of adults and create visual content that will elicit an emotional response, grab their attention, and make them encourage their friends to share it. Their software makes it easy to create online communities around topics or businesses.
According to Twitter, its monthly number of active users has hovered around 300 million users for quite some time now. Still, 40% of them are active on the platform multiple times a day, so it looks like your audience is very engaged with the platform. Social media sites like this remain popular with tech-savvy users, especially in the business, marketing, and political verticals.
Almost two-thirds of Twitter users are men between the ages of 35 and 65.
Using Twitter to communicate the latest news, digest small content, and communicate with your users in real time has become a common use of the platform. The best tweets tend to be videos and pictures, but a witty tweet always works wonders if you skip over trending topics.
Choosing Twitter is a good choice if: Your audience is predominantly made up of mature men between the ages of 30 and 60. Using different types of content, such as educational videos, compelling visuals, and discussion and opinion threads, can create engaging experiences.
Snapchat continues to be the most popular app among under 25s, with over 300 million monthly users in recent months, despite losing ground to rival social media platforms like Instagram and Facebook. . With Snapchat, users make short videos and disappearing pictures available to friends and family to share updates.
Over a billion videos are watched on Snapchat every day by young adults between 18 and 24 years old. A majority of users access the application every day, with a slight bias in favor of women.
Video storytelling is the best content on Snapchat. You can bond with your customers on Snapchat to create short (usually selfie-style) videos that can entertain and educate a young audience.
Snapchat is for you if you want to reach a young audience and enjoy sharing engaging videos in small chunks. While Snapchat users are here to be entertained, you shouldn’t expect them to be talking about your products all day long, like they do with Instagram.
We are incorporating another useful social media site for small business into this list.
With Pinterest, you can save ideas and find creative inspiration on everything from cooking and DIY projects to home decor and business. Often cited as a crucial part of the product discovery journey, this social media platform primarily reaches adult women.
Pinterest has one of the most concentrated female audiences, with over 320 million monthly users across all social media platforms. Almost 80% of their users are millennials.
Pinterest’s best performing content consists of images in vertical format, thanks to the unique browsing experience presented to users. It’s best to use neat images with descriptive copy, showing the Pinner what he would see if he clicked. Your strategy should be based on numbers, lists and quotes. In your images, remember to use search terms and keywords.
Pinterest is a great alternative if you’re targeting a female audience in the lifestyle, fashion, decor, or DIY categories.
- Adobe Spark Post: Creating Quality Social Media Content
Follow these tips when using social media for marketing:
- Inspire yourself as a starting point.
Access thousands of professionally designed templates, so you never start from scratch. Find new inspiration by browsing platforms, tasks, aesthetics, moods or colors. Once you tap or click on a chart to begin, the document will open in the editor.
We can customize the models in several ways. For example, you can change fonts and copy. Replace imagery with your images or video clips. Spark also offers thousands of free photos. Create your chart in as little or as much time as you want. You can even automatically apply your brand’s logo, colors and fonts with a premium plan.
Spark’s exclusive design assets add style and personality to your projects. You can apply animated stickers or text animations to short graphics videos with just one click using apps. The technical part has been taken care of, so you can focus on the message and the style.
- Maximize the impact of your content by resizing it
Images no longer need to be stored for each platform. Using Spark’s handy resize feature, you can easily change any design you like for any social network. If you want to resize the project for a particular platform, duplicate the project, click resize, select the forum you want to resize.
- Marketing success depends on the right tools.
To grow an audience and achieve a ROI on your social media campaigns in 2022, you’ll need the right tools no matter what social media sites you choose to spend your time on.
To achieve this, you will need the right visuals. Using Adobe Spark, you can create stunning visuals and videos for social media.
Article reviewed and edited by Shreedatri Banerjee