South African Business Marketing Report 2020 Released


BusinessTech released the 2020 Business Marketing Report, revealing the best ways for South African businesses to advertise.

The report is based on feedback from 1,327 South African professionals, business owners, company directors, senior executives and managers.

He revealed that online advertising is the best way to reach South African professionals and decision-makers – and that it is much more effective than television, radio or print advertising.

Key findings from the 2020 Business Marketing Report include:

  • Online marketing is the best way to reach South Africa’s business community, surpassing television, radio, print and outdoor advertising.
  • Sponsored content (articles and reviews) is the most trusted form of advertising among professionals and executives.
  • Professionals and business leaders use articles and reviews to make purchasing decisions.
  • Videos, social media posts, and newsletters should be part of a business marketing campaign.
  • Facebook, YouTube and LinkedIn are the most popular social media platforms among the business community.

Complete Corporate Marketing Report 2020

The full Business Marketing 2020 report provides details on the marketing channels that are producing the best results in South Africa.

It also provides an overview of the country’s most trusted and popular brands – with banking, insurance, investment, automotive and many other industries covered.

The Business Marketing Report 2020 can be downloaded free of charge from BusinessTech using the form below.


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