Small Business Marketing Project Recognized by Mid-American Business Dean’s Association


A digital marketing project undertaken by students at the University of Wisconsin at Oshkosh in the spring has been recognized by the Mid-American Business Dean’s Association (MABDA).

Kathy fredrickson

The assignment, titled Small Business Marketing SOS, was prepared by digital marketing lecturer Kathy Fredrickson in her 300-level digital marketing course. He received an honorable mention in the Business Innovation category. The work will be shared with Deans of the Midwest at a MABDA conference later this month.

The SOS Project put students in touch with small business owners in the early months of the coronavirus pandemic. Students were tasked with identifying weaknesses in the company’s digital marketing and proposing solutions in 12 measurable areas. Students have partnered with a range of businesses and nonprofits, including a salon, auto repair shop, and chiropractic office.

“Digital Marketing is one of the Top 10 Careers and there is no better way to prepare our students than to have them work with real clients to fill their gaps online,” said Fredrickson. “We deliver high value to the students and the small businesses they serve that have been significantly affected by the pandemic. That’s the idea of ​​Wisconsin in action.

Ignacio Enriquez Jr., a 2016 graduate of UW Oshkosh and owner of Ascent Consulting in Oshkosh, said he enjoyed being involved and that a marketing student offered him ideas to step up his marketing game.

“My God, so many opportunities for improvement,” he said. “I could never have accomplished anything… I am really learning every day.”

The project was launched in spring 2020 and will continue this semester. Fredrickson said that with 64 digital marketing students, she expects to serve around 32 companies, although more of them have expressed interest. Twenty-one companies were involved in the spring.

She also said her goal was to get the curriculum adopted by business schools across the country. If just 10 percent of Association to Advance Collegiate Schools of Business schools adopt this program, it could help more than 700 small businesses across the country.

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