Kantar appoints Guillaume Bacuvier as Global CEO of Worldpanel Business, Marketing & Advertising News, ET BrandEquity

Guillaume Bacuvier

Kantar has announced the appointment of Guillaume Bacuvier as Global Managing Director of its Worldpanel division. Bacuvier succeeds Josep Montserrat, who has been elevated to the post of non-executive chairman of the Worldpanel company. Montserrat joined Worldpanel in 1994 and was appointed CEO of the Worldpanel business in 2007.

Most recently, Bacuvier was CEO of the dunnhumby group, specializing in customer data science for the retail and CPG / FMCG industry. He led a business and technology transformation of the company, involving physical investments in the company’s product portfolio, as well as acquisitions and divestitures to strengthen the company’s competitive positioning.

During his four-year tenure, dunnhumby improved its operational performance and expanded its customer base around the world while improving employee engagement and customer satisfaction.

Prior to dunhumby, Bacuvier worked at Google for over a decade, holding several leadership roles, culminating in Vice President, Advertising Solutions, EMEA, where he was responsible for all aspects of the core business. online advertising in the region, including commercial activities. P&L for Google’s Doubleclick and Analytics activities.

Bacuvier started his career as a strategy consultant in BoozAllen Hamilton’s TMT practice before joining the Orange group where he was responsible for messaging services for all Orange OpCos.

Ian Griffiths, Deputy Managing Director and Chief Financial Officer, said: “The next phase of growth in our Worldpanel business will be heavily influenced by technology and advanced data analytics, and Guillaume’s expertise and experience will prove to be invaluable. He is a seasoned international CEO combining world-class technology credentials with a deep understanding of consumer behavior and retail and media landscapes. He also has a proven track record in transforming a data business and has great relationships with retailers and fmcg / cpg brands across the world.

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Griffiths added, “At Josep, we have a leader who deeply understands that great companies are built by teams who are passionate about what they do. Josep excels at channeling this passion into great results for his clients. This has never been clearer than during the COVID-19 pandemic when, under Josep’s leadership, the Worldpanel team worked tirelessly to keep customers informed of unprecedented changes in consumer behavior. The data and insights generated by Josep and his team have literally helped supermarkets stock their shelves during the pandemic period. We thank Josep for his incredible contribution to Kantar so far and look forward to his continued leadership in his new role.

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