7 Ways To Use Technology To Boost Small Business Marketing Efforts


You clicked on the title of this article. And now you read it voraciously. So you probably run a small business. Small business owners are looking to grow their business. And that means effectively targeting your market with the lowest acquisition costs. Attract the right kind of qualified leads. But know that it’s easier said than done.

Good businesses respond to marketing that appeals directly to their mission, and making sure your team is prepared to deal with that specific category of customer can be difficult.

Fortunately, there are plenty of technologies available to help you target your customers and get qualified leads to sign up for a demo of your product or service. While finding the right technology may take some trial and error, there are several options worth considering.

Marketing techniques and tactics to consider

You’ll find marketing to small businesses more complicated, but the following methods can help you shoulder the load:

1. Use AI to stay personal

Yes, it can seem intimidating at first. Corn artificial intelligence remains the most underused technology in small business marketing. Create content specifically tailored to your target customers. Manage your overall marketing strategy. And manage your different accounts. Accomplish these tasks with the help of AI.

When you do business with small businesses, you are dealing with people who are passionate about the work they do and the communities they serve. To get in touch with these people, you need to personalize your message. Strange as it may sound, artificial intelligence software is rapidly improving to turn widespread marketing goals into personalized media. This can save your team time and money without sacrificing various touchpoints or personalized messaging.

2. Use collaboration to put your team on the same page

Once you have a strategy, you need to make sure it is executed well. An effective marketing team needs to be well connected in order to deliver valuable content. Collaboration can take many different forms. Communication apps like Slack are needed to keep everyone up to date, and tools like Dropbox or Google Drive are integral to effective work sharing. Other niche tools like Trello can help show the status of current projects or to-do lists.

Good calendar management technologies can also ensure that everyone’s schedules work well together. Keeping your team together is an integral part of effective marketing. Calendars can also help you organize your sales pipeline so that you’re getting the right message to the right company at the right pace. Valuing the time of a busy small business owner can go a long way in building relationships and mutual respect.

3. Use the latest email marketing software

Email remains an essential tool to get in touch with other companies: it is the second plus popular medium for small business marketing, behind only social media. It is also, for better or for worse, the support to which leaders are attached, day after day.

However, a lot of email marketing seems unnecessary and impersonal. Email marketing software like ActiveCampaign can help you manage your channels and deliver a more engaging message. Create messages using different tones so you can reach individual businesses with the prospect they will respond to best – a compassionate or helpful tone may be appropriate for a set of posts, while a fun approach may work best for another.

4. Use CRM to respond to customers

One of the best ways to stay on top of your potential customers is to use customer relationship management (CRM) software. Platforms like Insightly can help you keep track of what your target audience is responding to – and not responding to.

If you want to effectively market to small businesses, you need to be fully aware of the needs of those businesses. CRM software makes it easier to see the entire company you work with. Best of all, CRM platforms can help you move leads and prospects to different funnels or pipelines if your offerings or understanding of their needs change.

5. Build a unified strategy involving multiple channels

While you should constantly keep your audience in mind, it’s important to be consistent with your marketing strategy. A message that changes frequently seems insincere (and can cause a small business owner to question your authority in the space).

Always keep your main message in mind. Make sure everything you do ties into your big picture with a unified multi-channel marketing strategy using email, corporate text messaging tools, content, social media, and more. There’s no right way to go about it, but even something as simple as a shared Google document can help clarify your strategy. Team review meetings, where core values ​​are reiterated and explored in light of specific situations, can also be of great help.

6. Use analytics tools to track customer activity

Almost all of these technologies help you keep track of the work you do. Analysis software is no different. Analytics tools analyze numbers on engagement, revenue, and other factors that are important to any marketing team. This allows you to use data to make decisions – you no longer have to rely on your gut to direct your marketing to small businesses.

Google Analytics is a great way to track search engine usage, and there are several platforms created more specifically for advertising. Knowing the details of who is responding to your content – and how – is necessary for successful SME marketing.

7. Use software to improve your content

As important as it is to make sure your content is seen by the right eyes, it’s just as important to make sure it is engaging. Small businesses are the most likely to respond to marketing that is relevant to their operations or current issues. Making their lives easier should be the cornerstone of your strategy.

Easy-to-use tools like Adobe Photoshop and Illustrator have made it easier than ever to edit and create content on the fly. Regularly updating your marketing materials makes your message relevant. Small businesses are very likely to respond to carefully considered advertising that applies to their experiences.

Tailoring your small business marketing strategy is hard work, but technology – as simple as a group post or as high as developing AI content – makes it a lot more manageable.

Image: Depositphotos.com

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