7 tips for small business marketing


If you want to start your small business, you know how important it is to attract new customers. Without new customers, your business would have no way to develop and grow. And one of the fastest ways to grow your customer base is to harness the power of marketing.

But small business marketing doesn’t happen overnight. A successful strategy requires a lot of planning, research and effort – none of this can be done without the right information. To help you get started on your small business marketing plan, we’ve put together this handy starter guide of 7 tips for marketing a small business.

1. Email Marketing

Email is a great way to market your small business. It’s quick, easy and inexpensive to set up a newsletter or email campaign. Moreover, you can use it to showcase your products and services and bring people back to your website. Email marketing also allows you to target specific groups of customers based on your analytics data, which can help improve your return on investment.

Plus, email marketing is a great way to grab customers’ attention and keep them engaged with your brand. Here are some things to consider when using email marketing as part of your small business strategy:

  1. Use a newsletter to build relationships with customers.
  2. Send coupons and discounts using email marketing.
  3. Use email marketing to promote special events.
  4. Make people feel part of your brand by sending them exclusive content.
  5. Offer gifts or discounts in exchange for an email address.
  6. Give people more than one way to opt out of receiving your emails.
  7. Always follow up with buyers.

Either way, make sure your email marketing efforts align closely with your business goals. If you have no way to measure the effectiveness of your campaign, there’s no point in sending emails.

2. Increase brand awareness

Building brand awareness is one of the most essential steps to building a successful small business. You can do this by creating an effective social media strategy and establishing yourself as a thought leader in your industry. Building relationships with influencers will help you build awareness of your brand online and offline through word of mouth marketing campaigns.

Having a strong brand can also be appealing to potential customers. Customers are more likely to buy from a brand they trust. It is therefore essential to develop a solid reputation to grow your business.

Customer service is another important aspect of building a great brand. You need to give customers the best possible customer experience to win them over. This can mean offering quick responses on social media, responding quickly to questions and requests via email support, or even providing phone support for customers who prefer it.

3. Develop a detailed marketing plan

If you want to successfully market your business, you need to have a detailed plan in place to help you track and achieve your goals. This plan should include the steps you need to take to achieve your business goals as well as a timeline showing when each step will be completed.

A good marketing strategy would include things like:

  • Identifying your target audience.
  • Create a character for each character in your target audience.
  • Determine what types of content will resonate with your audience.
  • Create an online presence on social media platforms and other websites.
  • Create a marketing calendar for when to post content, send emails, and run paid ads using tools like Facebook Ads.

These are all important parts of a marketing strategy, and you need to take the time to create one if you want your business to succeed.

4. Focus on content marketing

Content marketing doesn’t have to be expensive or time-consuming. You can write articles for your website or blog, create videos and share them on social media, or take photos of your products that you can post on Instagram or Pinterest. The more content you create, the better your chances of attracting new customers through search engines like Google and Bing.

As part of any good inbound marketing campaign, you should focus on creating high-quality, relevant content for your audience. It’s one of the most effective ways to build trust with potential clients and establish yourself as an expert in your industry.

Always be on the lookout for new and innovative ways to incorporate content marketing into your business marketing strategy. For example, you can try:

  • SMS marketing to reach people on their mobile phones.
  • Podcasts and webinars to reach a wider audience and build brand awareness.
  • Twitter chats, Facebook Live, Instagram Stories or Snapchat to connect with customers in real time.

The sky is the limit when it comes to content marketing. Don’t be afraid to try new things.

5. Search Engine Optimization (SEO)

SEO is an extremely important part of any marketing strategy, but it can be overwhelming for a small business owner who doesn’t have much experience in this area. Consider working with an SEO expert who can help you create an effective plan to improve your search engine rankings over time.

You can use SEO to:

  • Increase your website traffic.
  • Improve your organic search ranking.
  • Generate more leads to your business.

Additionally, local SEO can help drive more traffic to your store or office by targeting people who are nearby. You can also leverage your existing customers to generate more business by giving them the tools they need to share your content with their friends. Use tools like Google My Business to quickly and easily create an online presence in your area.

6. Video Marketing

Video marketing can be done in many ways, from a simple explainer video describing what your business does, to a full production with actors and special effects. It depends on how much you want to spend and where you hope to get traffic from.

When you create videos for your business, they should be of high quality so that they look professional and attract viewers. You should also have a consistent tone throughout each video so viewers know what to expect from each. You can upload videos to multiple social media platforms including Facebook, Instagram, or YouTube, making it easy for people around the world to watch them.

Here are some of the video marketing best practices you should follow:

  • Create a script for your video and make sure it’s short, sweet, and to the point.
  • Keep a consistent tone throughout each video so viewers know what to expect from each.
  • Don’t cram too much information into a single video as it will be hard for viewers to follow.
  • Make sure every video has a call-to-action so viewers know what you want them to do after watching it.

Video marketing is an effective way to reach large audiences and build your brand. It’s also an important part of any digital marketing strategy, especially if you want to reach people who live outside of your area. As long as you follow video marketing best practices, it should be easy to create videos people love to watch.

7. Website design

Website design is important because it determines how your business is represented online. Your website should be easy to navigate and the information on it should be easy to find. You also need to make sure your site is mobile-friendly so people can view it on a phone or tablet without having to zoom or scroll.

You can improve your website by making sure all links work and adding content like blog posts and videos. You should also add a contact form so people can contact you if they want more information about your services or products.

It will also be necessary to integrate SEO into your website so that it appears higher in search engine results. You can do this by including keywords in your content and using them in your blog post titles. It would also be helpful to add social media buttons to your site so that people who like what they see can share it with their friends and online followers.

A strong website is essential for any business, but it’s especially important for sellers of services and products. Even if you don’t have a lot of money to spend on your website, there are plenty of ways to make it look professional and attractive.

Website visitor tracking

Using analytics tools like Google Analytics can help you understand who is visiting your site and what they want to see. It can also help you identify areas where you can improve, such as making your site more mobile-friendly or improving the quality of your content.

You can also integrate tracking into your advertising campaigns. For example, if you use Google Ads or Google Adwords to promote your website, you can use Google Analytics to track how many people click on your ad. This can help you determine if the campaign is working and how much money it’s costing you.


Marketing a small business is a full-time job, and it’s up to you to define your strategy. You won’t get it right the first time; it takes time to get to know your customers and where they spend their time.

But by following these guidelines and incorporating them into your company’s mission statement, you can start defining your own small business marketing strategy from the start and get ahead of your competition. And if you’re having trouble, consider contacting a small business marketing agency. like Scorpio for a little help.

Featured Image Credit: Photo by SevenStorm JUHASZIMRUS; pexels; Thanks!

Joe Martin

Vice President of Marketing

Joe Martin is currently Vice President of Marketing at Scorpion, a leading provider of technology and marketing to help small businesses grow. Previously, he was Managing Director and Chief Marketing Officer of CloudApp and Head of Marketing at Adobe. With over 15 years of experience in the industry and the technology that powers it, he provides strategic advice on how to build and use the right stack and marketing for businesses to grow. Joe believes marketers need smart training and leadership to scale business growth. Connect with Joe on LinkedIn and follow him on Twitter @joeDmarti.


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