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Integrated business planning could be essential to streamline your business operations

As customer expectations evolve beyond the Covid-19 pandemic, it has become evident that most businesses need to re-evaluate how they plan and manage their operations. However, according to a recent r
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Sujan Roy, Head of International Marketing for Photovoltaic Activities at Tata Motors, joins Ashok Leyland

With such a wealth of experience in the automotive industry, it is likely that he will work with Ashok Leyland, perhaps to take care of his EV business or his international CV portfolio. Sujan Roy, he
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Viacom18 Appoints Two Senior Executives To Strengthen Its Digital Business Business, Marketing & Advertising News, AND BrandEquity

Viacom18 announced the appointment of Chanpreet Arora as Business Leader – AVOD (Voot), and Vineet Govil as CTO at Viacom18 Digital Ventures. In her new role, Arora will lead the AVOD – VO
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Small Business Marketing Always Starts With Content | Business

Jonathan McElvy Editor’s Note: This is part three in a three-part series on Marketing for Small Businesses. Marketing a small business has never been more difficult than it is today. Poll after
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Pinterest adapts its first corporate marketing campaign to advertisers »Media in Canada

In an effort to tackle a global advertising market, Pinterest is trying to differentiate itself from advertisers with its first commercial marketing campaign in six countries. “As we regularly see suc
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Why you should do business planning in uncertain times

Although this is a generalization, almost all small businesses – and the majority of medium-sized businesses – do not have a strategic plan, or plan for that matter. Some have a financial
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