You know there is something else you can do to get your business off the ground and you still aren’t sure what. There was no shortage of someone to come and give you the gold and the moor, it looked wonderful and even so it didn’t work for you. Part of you knows that there are simple things that can be done with little money, but you don’t know which ones.
Here I offer you these simple ideas to help you start marketing your business.
1. Choose your strong social network
Everyone tells you that you have to be present on all networks or at least on Facebook, Twitter and Instagram. There are even those who tell you when, where, and how often to post, but I’ve seen that many startups and thriving businesses tend to have strong social networks.
Identify yours: the one that gains the most followers or is easier to post and engage with your customers. They might like live broadcasts or photos you share on Facebook, real-time interaction on Twitter (Food Trucks benefited from this medium), your Pinterest fans liking your product catalog or reaching out to a youngster. public. via Snapchat.
Identify the network that generates the most visibility and customers. Get used to it and this is a good start for your social media strategy.
2. Connect with others like you
Known as networking, this is what good marketers and businessmen have always done: seek to bond. Not everyone will be your customers or suppliers, but you can share ideas, solicit feedback, and even generate alliances that will serve you well in the future.
How to start? Identify your sector or industry and look for activities, from those advertised on Facebook to those of specialized portals. Remember that Entrepreneur organizes several events a year that will allow you to hear not only success stories, but also people like you in search of growth.
Extra tip: never forget to carry business cards with you.
3. Do you have a phone? Making videos
Often times, we don’t notice the wonderful machines we have in our pockets: smartphones. Many focus on price, size or brand, but little on the benefits. Videos that you can take with your phone, equipped with high definition and enhanced sound, may be options for your business.
Whether it’s through a live stream via Facebook, a Q&A session on Periscope, small segments via Snapchat or Instagram, and even a video blog on YouTube, you can show off your products, your store, answer frequently asked questions from your customers or communicate offers. . In fact, in this article, I give you some ideas.
“But Armando, I’ve never been a good writer, that’s why I don’t get enthusiastic about blogging” was the excuse that broke records last year among my acquaintances: as I don’t am no good, I do not write.
The truth is that all talents develop over time. Now ask yourself: who knows your business better than you? Who can say what they do with more commitment and passion than you?
Go ahead, go to the computer and write. It’s free. Here are some ideas that may interest your customers and that are easy to write up. So tell the world about your business.
5. Don’t they read your ezines? What about physicists?
They tell you to send emails with newsletters to all your customers and contacts, but you get no response. If you use a tool like Mailchimp that lets you know how many opened the email or how many decide not to receive your emails, the situation doesn’t look any better.
Think outside the box: what would be best for your customers? Perhaps a card, brochure, or newsletter short enough to read in the bathroom or office waiting room can work. The important thing is that you give them valuable information to take advantage of those 6 seconds of attention they give you before this paper ends up in the trash.
6. Tell stories rather than sales pitches
Do you remember the last time a salesperson came to talk to you about the benefits of their product and the promotion? We rarely remember it because we develop this instinct to run away, but do you remember a friend who told you about how they helped him with his car loan, where he found the perfect Christmas present or an item? he liked at the supermarket?
Stories are easier to tell and remember, as we relate products and services to people and present the benefits in relevant terms. Who hasn’t had to look for a taxi in the rain and not find it before Uber helps solve this problem? Who hasn’t heard a canvassing story in which restaurant vibe was key right now?
Don’t count the benefits. Tell stories and let people hang in there.
7. Don’t steal: show what you’re doing
Have you ever had a flyer delivered to you in the street, looked for where to throw it and when you find a boat nearby you see it full of the same flyers? Before it was useful to give papers so that people can read them on the road, but now that there are telephones for information, what paths are there?
Make yourself known, not only with the video, but in a more creative way: coupons, discounts on the first visit, a glass of wine, a gift on the first purchase, free tastings or samples, promotions, home delivery … imagine what more you can give to that person who is not yet your customer and how to continue to fall in love with your current customers so that in addition to continuing to buy what you offer, they will recommend you.
8. Do you have a cell phone? Record a podcast
A podcast is an audio recording, more like radio broadcasts, that you can record and upload to the web for others to listen to. There you only have your voice and what it takes to attract someone who can listen to you in the office, in the car home from work, or on a walk to school.
Before it was complicated not only to register them, but to put them online. Now, with phone recorders offering acceptable quality and platforms like Soundcloud or Ivoox that automatically upload your podcasts to iTunes but can also be listened to via an app or via Twitter and Facebook, getting known has never been easier.
A word of advice: it’s more fun when there is more than one person, as conversations tend to be more enriching with the exchange of ideas. Even blog topics can also work for the podcast.
9. Seeking to be seen: staying present
Even the flies don’t stop in your store? Maybe it’s time to assess your location. Is it attractive to customers? If it cannot be easily seen on the street, you need to assess how to fix it. A lot of good ideas are lost due to a bad placement. Or simply because they are not seen.
I like to think about Food Trucks and how they’ve handled it – they’re constantly uploading their location and samples of their products to social media. So you can create creative ways for them to see you.
Whether it’s uploading your catalog to Instagram or Pinterest, making your voice heard in the streets, leaving coupons for neighbors, giving out cards at stationeries near schools, creating memes and content. viral that makes people locate you, creativity is the limit. If you don’t think of anything, ask those around you for advice.
10. Work on your e-reputation
Have you ever googled yourself? See what you find on your business. Does your location appear on Google Maps? You would be surprised at what is said on social media, if they left a recommendation or complaint about your business on Foursquare, you might even know if there is any news from your business.
If, on the other hand, nothing appears, now is a good time to start. Create a Google+ account to be easier to find by the search engine. If you have journalist friends, give them a sample of your product so they can recommend you to their editor or appear in a note, add your business and location on Facebook and Swarm. If you change locations, don’t forget to update yourself on the maps.
Also, I would recommend that if you are going to pay for advertising, it is better to invest that to get them to find you in Google than to pay for flyers. Now, if you want to do it in a more structured way, here’s a step-by-step guide.
11. Create a graphic identity
Maybe I should have started with this, but many take it for granted or just don’t consider it when it should be the most important thing for people to recognize you. After all, remember that most of the stimuli we receive every day enter through the eyes.
Does your business have a logo? If so, put it to the test: ask customers, friends, and random people what they think and use those comments. You may need a designer to help you create a new logo.
Remember that the logo is the face of your business: it must appear on your business cards, it will be the profile image on your social networks, it will be on the first slide of your business presentation and on your website or online store, so try to create a logo that’s easy to remember.
With these eleven ideas, this year will be fantastic. Remember that you can learn more about marketing for SMEs in the texts found here at Entrepreneur and I am at your service to learn new ways to add value to your business.